Steven Rittey, Project Manager, Active on Holiday (UK)
About Steven
Steven started working for Active on Holiday in October 2022 as an external consultant and has been setting up Active on Holiday as a brand for the UK and English-speaking markets. Steven has a wealth of experience in active travel tourism and spent 8 years working as a Product Manager for Freewheel Holidays developing their cycling holiday partnerships and brand.
He is a keen cyclist and has completed several tours including the Danube Cycle Path, Tuscany Coast, Lake Constance and other destinations throughout Central Europe. In his spare time, he enjoys going on Zwift, urban photography and exploring the area surrounding Rochdale where he lives with his young family.
In March 2024, Steven followed Active on Holiday to join KE Adventure as a Project Manager to grow the brand. Steven loves the wealth of tours and experiences that KE offers and he would love to make a return to Japan or China with his Brompton bike in tow.
Please contact Steven directly here for any enquiries.
Call Steven on 0044(0)1706 618155.
Q&A with Steven, our active travel specialist
My favourite route
There are so many great routes to choose from in Europe, especially along the named cycle paths and walking trails that traverse Austria, France and Germany. I enjoyed cycling along the Danube from Passau to Vienna.
The route offers so much and is ideal for beginners or experienced cycle tourers. I also really enjoyed riding from seaside resort to seaside resort on the Tuscany coast in Italy.
My favourite things to read
I enjoy finding out about new places and collecting Lonely Planet travel guides. I also collect photography and architecture books that look cool on the shelf!
I spend most of my day listening to podcasts on BBC Sounds and enjoy listening to audio documentaries about varied topics.
Where to next?
After a successful trip to Spain with my young daughters, we can hopefully travel to new destinations abroad with her. I hope that they will go on a cycle tour in a trailer or child seat soon.
I'd love to head back to Japan with my folding bike or cycle along some of the impressive new cycle paths in South Korea one day. In Europe, I'd like to ride from Munich to Venice across the Alps. Though I think I'd need an e-bike to complete the tour now!
Bike or Hike?
I am passionate about the outdoors and seeing new places. I do enjoy riding my bike and covering longer distances in a day than on foot. I am happy walking and being out on the hills or in nature.
Don't ask me about my day out to Helvellyn in the Lake District though. I am not great with heights and being high up on a windy Striding Edge was a lot more challenging than expected.
My favourite travel destinations
I have always loved Germany, Austria, Poland and Switzerland as travel destinations. There are so many different sides to explore and I love the combination of stunning scenery, interesting cities, great connectivity and wonderful active holiday infrastructure.
I also found China to be fascinating and would love to go back. The sheer size of Shanghai and its modernisation were incredible to see.
Interesting fact(s) about me
There are a few to choose from - such as cycling non-stop from London to Manchester in a day, running a marathon with just a few weeks of training or rollerblading from Paris to London.
However, in recent years, I have been equally pleased with some of my other non-sporting achievements such as having a photo book about Japan published and being able to take matchday images at my local football club, Rochdale AFC, that are widely used and shared on social media.
Why should people consider an active holiday?
Going on an active holiday is one of the best ways to get something out of your time off. I am passionate about the way that Active on Holiday operates its tours and how everything is planned down to the finest detail.
Combined with the amazing logistics and helpful staff, it is probably harder to plan day trips whilst on a beach holiday for example. Every day you are rewarded with new views, locations and places to explore whilst on the bike or on foot.
My last cycle tour
Before Covid and starting a family, I used to travel frequently and try to get away at least once per month. I'd always hire a bike there and explore the local area. Doing this has given me some fascinating insights into the local cycling culture in numerous European cities and regions.
My last proper cycle tour was along the Tuscany Coast to Elba in 2019. This was an excellent route and finished on the island of Elba off the Italian coast. I love cycling, but always try to combine a cycle tour with a local ferry or train trip. In the UK, I found the Shetland Isles off the coast of Scotland to be one of the best places that I've ever been to with my bike.